As a social media manager, you’ll manage an organisation’s online presence by developing and implementing their social media strategy. You’ll lead campaigns and projects across a range of social media channels, producing engaging content, analysing usage data, building client relationships and facilitating customer service. Social media strategies often integrate both organic (free content, such as posts, photos, videos, blogs and memes) and paid (advertising) strategies. Social media management can be a distinct role in larger organisations and is sometimes known as social media coordination. In small and medium-sized companies, the role may be combined with other marketing and communications responsibilities. In agencies, the term social media account manager is often used.
Responsibilities
- Analyze customer expectations according to past social media activity
- Develop social media campaigns
- Define KPIs and KRAs for social media campaigns
- Update social media content across all channels
- Engage with customers and followers
- Use social media marketing tools such as Buffer and Hootsuite (mention any social media marketing tool that you are currently using or plan to use)
- Monitor campaigns and analyzes data obtained
- Monitor SEO and web traffic metrics
- Establish relationships with social media influencers to develop a strong network
- Develop content or get it done by content developers
- Keep an eye on social media trends
- Communicate effectively to all stakeholders including senior management and content developers
Skills and Qualifications
- Experience as a social media manager or a similar role (be specific, and include the number of years of experience)
- Experience in creating social media strategies
- Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
- Excellent verbal and written communication skills
- Craft engaging content
- Organized and able to multitask